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A Polo Ralph Lauren editorial produced by Musinsa [Musinsa]
A Polo Ralph Lauren editorial produced by Musinsa [Musinsa]

Musinsa and 29CM announced Monday they will simultaneously run campaigns for Polo Ralph Lauren's 2026 fall/winter new arrivals.

Musinsa's campaign runs from 11 a.m. Monday through 11 a.m. Nov. 9. The platform produced its own editorial shoot under the theme "Ready For Anywhere," capturing the brand's signature lifestyle aesthetic unconstrained by location.

Musinsa-exclusive products include the Hawthorne Down Jacket in black and navy and the Gorham Down Jacket in dark green and beige. The Gorham Glossed Down Jacket will also be available as an early release.

A daily "Relay Day" series will spotlight products by category, rotating at 11 a.m. each day — outerwear Monday, sweaters Tuesday, shirts Wednesday, accessories Thursday and sweatshirts Friday. From Saturday through the morning of Nov. 9, the focus returns to outerwear. On Monday evening at 8 p.m., key products will be featured on Musinsa Live, the platform's live commerce broadcast.

29CM will unveil its own brand curation content at 10 a.m. Monday through Showcase+, its curated content series, with an edition dedicated to Polo Ralph Lauren. The showcase centers on winter items making their debut on 29CM and highlights winter styling for women.

The product lineup focuses on heavy outerwear led by padded jackets. The Mid Weight Down Puffer Jacket in brown and cream will be sold exclusively through 29CM. The platform will also offer key seasonal pieces including the Cable Knit Wool Cashmere Cardigan, the Cable Wool Cashmere Snap Jacket and the Bitten Corduroy Pants.


spa@heraldcorp.com