G-FAIR Korea 2026, the 29th Korea Best Products Exhibition, will be held Thursday through Saturday at Halls 4 and 5 of KINTEX Exhibition Center 1 in Ilsan. The three-day fair is hosted by Gyeonggi Province and organized by the Gyeonggi Center for Economic Promotion and Innovation.
Billed as the country's largest export-focused trade fair for small and medium-sized enterprises, this year's edition will feature about 480 companies and more than 600 booths across four sectors: beauty, food, living and tech. Products recognized at the G-FAIR Awards will be on display in a dedicated awards zone, and a live-commerce broadcast running throughout all three days will showcase participating companies' products in real-time sales streams. Some 400 overseas buyers and 250 merchandise directors from major domestic retail channels have been invited for on-site consultations.
A range of on-site events will give visitors a chance to participate directly. Anyone who pre-registers can enter a draw to win a Shinsegae gift voucher worth 10,000 won ($8). A "Lucky Roulette" open to all attendees guarantees a prize on every spin, with participating companies' products and G-FAIR limited-edition merchandise among the giveaways. Visitors can spin up to three times by completing three stamp-tour tasks such as adding the event's social media account, and all participants receive a sponsored product and an online food delivery coupon. A separate "Receipt Gacha" lets visitors spin once after spending at least 10,000 won at any exhibition booth and submitting their receipt; prizes include products from award-winning companies as well as a gold bar.
Family-oriented programming will also be available. A children's block-play zone will run all day Saturday, and a family magic show will take the main stage twice — at 11 a.m. and 2 p.m., with doors opening 30 minutes before each show. An AI digital learning center and a VR experience booth will be free throughout the fair, and a photo zone will print instant photo cards on the spot. Special guests are also scheduled: YouTuber Dorn Emily will tour exhibitor booths Thursday, and comedian Kim Hae-jun will do the same Friday.
"We expanded the on-site events and hands-on programs so the whole family can spend a day here without paying admission," a Gyeonggi Center for Economic Promotion and Innovation official said. "Pre-registrants can walk straight in without waiting, so we hope many people will come." Admission is free, and pre-registered visitors may enter without queuing on-site.
kty@heraldcorp.com
