'Korea Grand Festival' runs through Nov. 30

Official online shop to offer coupon pack worth 1 million won

LG Electronics is holding a major appliance discount and customer benefits event across online and offline channels to mark the Korea Grand Festival, South Korea's flagship shopping celebration. [LG Electronics]
LG Electronics is holding a major appliance discount and customer benefits event across online and offline channels to mark the Korea Grand Festival, South Korea's flagship shopping celebration. [LG Electronics]

LG Electronics will run a "Black Friday with Korea Grand Festival" promotion from Thursday through Nov. 30, offering discounts on home appliances across online and offline channels.

Starting at 10 a.m. Thursday — the first day of the event — through Monday, the company will sell popular appliances including TVs, refrigerators and dishwashers at limited-quantity special prices.

A "weekly deals" event will also run through Nov. 30, offering special pricing on major appliances such as TVs, humidifiers and refrigerators on a rotating weekly basis over four rounds.

LG Electronics Best Shop locations nationwide will run an offline-exclusive promotion from Sunday through Nov. 30, covering 15 product categories including LG OLED TVs, Gram laptops, WashTower units and WashCombo systems.

Customers who request a coupon pack through the Best Shop website or the LG Electronics membership app can receive benefits worth up to 1.04 million won ($786), including lump-sum payment coupon discounts and membership points upon subscription.

Customers who purchase or subscribe to two or more product categories at the same time can receive additional benefits, including multi-item discounts worth up to 7 million won, membership points of up to 2.1 million won based on purchase amount, and complimentary gifts.

Customers using LG Electronics' official online brand shop will receive a six-coupon discount pack worth a combined 1 million won, applicable based on purchase amount.

"To mark the Korea Grand Festival, South Korea's premier shopping celebration, we have prepared a rich set of practical benefits so customers can experience LG's premium appliances without burden — whether through outright purchase or appliance subscription — tailored to their lifestyle," said Kim Jong-yong, head of LG Electronics' Korea B2C group.


joze@heraldcorp.com