'Jinsul Masterpiece Line' to launch worldwide exclusively at Harrods in December

A view of the Sulwhasoo store inside Harrods in London [Sulwhasoo]
A view of the Sulwhasoo store inside Harrods in London [Sulwhasoo]

Sulwhasoo announced Tuesday that it has officially opened a store at Harrods, the iconic British department store, marking a full-scale push into the European luxury beauty market.

Founded in 1849, Harrods is one of Britain's most storied department stores, known for carrying world-class luxury brands. The Sulwhasoo counter will feature key skincare products, including its signature Yunjin Essence and Jaeum Cream.

The store will also carry products available exclusively at Harrods. Sulwhasoo's top-tier prestige skincare range, the Jinsul Line, will be sold solely in the United Kingdom through the location. In December, the brand will launch the Jinsul Masterpiece Line there for the first time worldwide.

A "Holistic Touch" spa program will also be offered at the store, giving customers a chance to experience the brand's philosophy of balanced beauty.

"Building on this entry into Harrods, we plan to actively communicate our brand identity to luxury customers around the world," a Sulwhasoo representative said.

The exterior of Harrods in London, where Sulwhasoo has opened a store [Sulwhasoo]
The exterior of Harrods in London, where Sulwhasoo has opened a store [Sulwhasoo]

spa@heraldcorp.com