Lexus Korea announced Tuesday that it will run a series of gallery participation events at the 2026 Lexus Masters, a KPGA Tour event to be held from Thursday through Sunday at Club72 Ocean Course on Yeongjongdo, Incheon.
Now in its third year, the tournament will feature free introductory golf lessons, a mini putting experience and golf simulator sessions. Lexus electrification vehicles and craft works will be on display, and a championship trophy created in collaboration with artist Lee Ji-woo will also be unveiled.
At the ninth hole, organizers will set up a "Masters Lounge" where spectators can watch players up close, along with a "High-Five Zone" where players and gallery members can interact directly. A "Best Dresser" event — in which fans vote on players' on-course outfits — will make its debut at this year's tournament.
Lexus vehicle owners will receive access to a dedicated lounge at the 18th hole as well as parking and shuttle services. An "Honorary Observer" program will also be available, allowing participants to walk all 18 holes inside the ropes alongside a player's group.
yjc@heraldcorp.com
