Team credits fan-engagement marketing, including a club anthem and pro-am events
The Doosan Engineering & Construction We've golf team announced Tuesday that its official Instagram account has surpassed 30,000 followers, a first among professional golf teams in South Korea.
Founded in 2023, the team launched its Instagram account in August of that year. It reached 10,000 followers in October 2024 and 20,000 in December last year, before hitting the 30,000 mark just 10 months later.
Beyond match results and player updates, the team has consistently offered fan-driven content including short-form videos, interviews and quiz events. In August, the players released a club anthem titled "We've Got Everything," and the full music video was made available exclusively on the official Instagram account in September. The team also runs fan-invitation pro-am events — at the first event in August, demand was so high that the acceptance rate was less than one in 250.
Doosan Engineering & Construction plans to hold a second fan-invitation pro-am on Nov. 17 at Gapyeong Benest Golf Club in Gyeonggi Province, featuring players Jo Yun-jeong, Kim Yeong-ju, An So-hyeon, An Ye-in and Moon Seo-hyeong.
"We place great importance on fans being able to participate directly in our content and events," a Doosan Engineering & Construction official said. "We will continue to expand fan participation programs and build a fandom culture unique to our golf team."
yjc@heraldcorp.com
