Audi announces production facility in Georgia

Plant to produce up to 200,000 vehicles annually

Ground-breaking set for 2027, full production by early 2030s

North America to become third global production hub after Europe and China

Audi will invest about $4 billion to build its first local production factory in the US state of Georgia. [Provided by Audi]
Audi will invest about $4 billion to build its first local production factory in the US state of Georgia. [Provided by Audi]

Audi announced Monday it will establish its first production facility in the United States, in the state of Georgia, as the German automaker moves to deepen its local presence in the world's largest finished-vehicle market and sharpen its competitive edge.

The company plans to invest about $4 billion in the new Georgia plant and create approximately 4,500 jobs. Designed to produce up to 200,000 vehicles a year, the factory is set to break ground in 2027 and begin full-scale production in the early 2030s.

Audi's strategy centers on developing and manufacturing premium sport utility vehicles tailored to North American customers, with the aim of capturing new growth opportunities in one of the world's most important premium automotive markets.

The investment reflects Audi's long-term commitment to the US market and its plan to establish North America as the third pillar of its global production network, alongside Europe and China, as part of a broader strategy focused on sustainable, profitability-driven growth. Germany and Europe will continue to serve as the core of Audi's production base, anchored by engineering expertise, technological capability and manufacturing competitiveness.

"The US is one of the most important premium automotive markets in the world, yet Audi has not yet fully realized its potential there," said Gernot Döllner, chairman of the Audi AG board of management. "We want to change that — with competitive premium products, a stronger brand and a local production base."

"This plan is not simply about building a factory," he added. "It is about fundamentally strengthening Audi's competitive position in the US market."

Georgia offers suitable sites, a skilled workforce, a well-developed automotive parts supply chain and strong logistics infrastructure. The Middle Georgia Megasite in particular provides ample space and flexibility for future expansion of the production facility.

The new plant will be designed around efficiency and flexibility to meet Audi's future production requirements, with a manufacturing system capable of responding quickly to shifting customer needs and market demand.

"Building a new factory from the ground up means we have the opportunity to fundamentally rethink every aspect of production," said Gerd Walker, Audi AG board member for production and logistics. "This allows us to design highly efficient and flexible manufacturing processes, integrate cutting-edge technology and build a strong local supply chain at the same time. Our goal is to set a new benchmark for premium vehicle production that strengthens Audi's global production network."

Beyond the roughly 4,500 direct jobs, Audi expects the investment to open new opportunities for local parts suppliers, service providers, and education and vocational training partners in the region.

Georgia Governor Brian Kemp said Audi's decision to locate its first US production plant in the state "will mark another important milestone on this journey," adding that the partnership would help "create lasting economic prosperity, provide new opportunities for our communities and build the next generation of American automotive manufacturing together."

Manfred Döss, chairman of the Audi AG supervisory board, said Audi's future cannot be secured by cost cuts, efficiency gains and technological prowess alone. "We need the courage to invest boldly in pursuit of new opportunities and to make decisions that will shape the company's future for decades to come," he said. "This investment plan demonstrates Audi's firm resolve to deliver on that commitment."

Meanwhile, Audi last month reached a cumulative registration milestone of 300,000 vehicles in South Korea since its official local subsidiary was established — the third import brand to achieve that mark in the country. The automaker continues to actively launch new models in the Korean market while expanding its marketing activities across a range of sectors to broaden customer touchpoints with the brand.


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