Club72 Ocean Course on Yeongjongdo through Nov. 1

ES 350e, ES 500e mark first BEV models in ES lineup

Hole-in-one prizes include ES 350e, NX 350h

The ES 350e, a battery electric vehicle variant of the eighth-generation all-new ES. [Lexus]
The ES 350e, a battery electric vehicle variant of the eighth-generation all-new ES. [Lexus]

Lexus Korea said Monday it will display the eighth-generation all-new ES and other electrification models at the 2026 Lexus Masters, a Korea Professional Golf Association Tour event running Thursday through Sunday at Club72 Ocean Course on Yeongjongdo, Incheon. The all-new ES went on sale in South Korea on Oct. 13.

The exhibition will feature the ES 350e and ES 500e, the battery electric vehicle variants of the all-new ES. The flagship SUV LX 700h, the flagship multipurpose vehicle LM 500h and the plug-in hybrid SUV RX 450h+ will also be on display at the tournament's Gallery Plaza.

The all-new ES is a full model change for the eighth generation, retaining the nameplate's signature quietness and ride comfort while improving design, driving performance and interior space. In line with Lexus's multi-pathway strategy, the lineup introduces battery electric vehicles to the ES for the first time and expands to nine grades in total, including the ES 350h equipped with a sixth-generation hybrid system.

The ES 350e can travel up to 478 kilometers on a single charge under combined-cycle standards. The ES 500e is an all-wheel-drive model with electric motors on both the front and rear axles; its electrified all-wheel-drive system, Direct4, distributes drive force according to driving conditions.

The LX 700h on display adopts a newly developed parallel hybrid system and an upgraded GA-F platform. The LM 500h is built around a "moving lounge" concept with independent private spaces, while the RX 450h+ combines the driving feel of an electric vehicle with the practicality of a hybrid.

Electrification models are also on offer as hole-in-one prizes. Players who score a hole-in-one on the 9th or 17th hole will receive an ES 350e, while those who do so on the 3rd or 8th hole will receive a premium hybrid SUV NX 350h.

"It is meaningful that Lexus, which has long offered customers a diverse luxury lifestyle, is presenting the all-new ES — our flagship premium sedan — at the 2026 Lexus Masters," Lexus Korea President Konyama Manabu said. "We hope this tournament becomes a special stage where, amid the passion of the players and the cheers of the gallery, guests can experience the electrification values unique to Lexus in a new way."

Meanwhile, Lexus Korea is actively working to improve convenience for electric vehicle customers and address concerns about residual value, including offering a 10-year or 200,000-kilometer battery warranty on the ES 350e.


eyre@heraldcorp.com