Yoon Byung-su (right), head of Lotte Mart & Super's overseas business division, and Nguyen Tao Hien, deputy director-general of the Vietnam Ministry of Industry and Trade's Overseas Market Development and Multilateral Trade Department, tour the "2026 Vietnam Product Fair" at the Zettaplex Seoul Station store in Jung-gu, Seoul, on Thursday. [Lotte Mart]
Yoon Byung-su (right), head of Lotte Mart & Super's overseas business division, and Nguyen Tao Hien, deputy director-general of the Vietnam Ministry of Industry and Trade's Overseas Market Development and Multilateral Trade Department, tour the "2026 Vietnam Product Fair" at the Zettaplex Seoul Station store in Jung-gu, Seoul, on Thursday. [Lotte Mart]

Lotte Mart announced Friday it is running the "2026 Vietnam Product Fair" at its Zettaplex Seoul Station store through Wednesday, offering discounts on Vietnamese food products including coffee and pho.

The event covers more than 100 Vietnamese products with a range of purchase benefits. Five varieties of Vifon Vietnamese rice noodles and Chinshu Fostory rice noodles are discounted 10 percent, while five varieties of G7 Coffee and Mango 100% mango chips are available on a buy-one-get-one basis. Fresh Vietnamese produce — including dragon fruit, bananas and shrimp — is also on offer at reduced prices.

The fair was organized to broaden consumer access to Vietnamese food and strengthen retail cooperation between the two countries. Officials from Vietnam's Ministry of Industry and Trade and the Vietnamese Embassy in Korea visited the Zettaplex Seoul Station store on Thursday to review how the products were being displayed and sold.

Lotte Mart has operated 17 stores in Vietnam since opening its first location in Ho Chi Minh City's Nam Sai Gon district in 2008. The company returned to profitability in 2022 and has sustained operating profit growth since, opening two new stores in emerging growth areas this year as part of its ongoing expansion.

"The retail network we have built across both Korea and Vietnam is a differentiated strength of Lotte Mart," said Yoon Byung-su, head of Lotte Mart & Super's overseas business division. "We plan to continue working with local partners to offer a wide range of food experiences."


korean@heraldcorp.com