BMW Excellence Club members and guests to receive exclusive lounge access and special perks

Gallery visitors to enjoy range of interactive programs

BMW Korea will provide more than 70 Series 7 vehicles for premium chauffeur services at the BMW Ladies Championship 2026, to be held Thursday through Sunday at Pine Beach Golf Links in Haenam-gun, South Jeolla Province. [BMW Korea]
BMW Korea will provide more than 70 Series 7 vehicles for premium chauffeur services at the BMW Ladies Championship 2026, to be held Thursday through Sunday at Pine Beach Golf Links in Haenam-gun, South Jeolla Province. [BMW Korea]

BMW Korea announced Wednesday that preparations are complete for the BMW Ladies Championship 2026, South Korea's only LPGA Tour event, which runs Thursday through Sunday at Pine Beach Golf Links in Haenam-gun, South Jeolla Province. The company has lined up premium chauffeur services for players and VIPs alongside a range of programs designed to enhance the experience for gallery visitors.

This year's tournament is drawing particular excitement as 15 KLPGA Tour players will compete for the first time in five years. BMW Korea plans to provide attentive protocol services so players can focus on their game in peak condition, while also offering gallery visitors a high-caliber competition experience paired with the brand's signature premium offerings.

To ensure players and VIP guests travel in comfort and style throughout the event, BMW Korea has prepared a fleet of more than 70 Series 7 vehicles for premium chauffeur services.

A tailored chauffeur service will operate along key routes connecting players' accommodations and the tournament venue, letting them enjoy the comfort and convenience of BMW's luxury sedans in transit. The arrangement is intended to ease the burden of travel and help players perform at their best throughout the competition.

A special program will also run for members of the BMW Excellence Club — a membership service for owners of BMW luxury-class vehicles — and their guests. The program extends the differentiated membership benefits BMW has offered its luxury-class customers to the tournament venue, giving guests a taste of the brand's premium experience as well.

BMW Excellence Club members may invite up to three guests to this year's tournament, allowing groups of up to four to attend together. All participants will receive a tournament-day admission ticket, access to the BMW Excellence Club's dedicated lounge inside Gallery Plaza, and food and beverage service, among other special perks.

Gallery Plaza will host a range of interactive activities, including test-drive sign-ups, a DIY cheering banner event and a BMW Vantage quiz. The DIY banner program in particular lets gallery visitors write their own messages of support for the players.

"With players from both the LPGA and KLPGA competing together, we expect this year's BMW Ladies Championship to deliver an even richer competition and spectacle," a BMW Korea official said. "We will take great care to provide attentive protocol services so players can perform at their very best, while ensuring gallery visitors can fully enjoy BMW's premium brand experience and the wide range of on-site programs we have prepared."

Meanwhile, BMW Korea has been broadening its customer touchpoints through various marketing activities — most recently supplying 10 vehicles, including the BMW X7 luxury flagship sports activity vehicle, as official transport for the Missji Collection 2027 S/S fashion show, in which it participated as an official partner.


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