Up to three guests allowed per member

Dedicated lounge and beverage service among benefits

Premium golf-viewing experience on offer

BMW Korea will run a special program for BMW Excellence Club members at the BMW Ladies Championship 2026, to be held at Haenam Pine Beach Golf Links from Wednesday through Saturday. [BMW Korea]
BMW Korea will run a special program for BMW Excellence Club members at the BMW Ladies Championship 2026, to be held at Haenam Pine Beach Golf Links from Wednesday through Saturday. [BMW Korea]

BMW Korea announced Friday that it will run a special program for BMW Excellence Club members at the BMW Ladies Championship 2026, to be held at Haenam Pine Beach Golf Links from Wednesday through Saturday.

The program extends the benefits of the BMW Excellence Club — a membership service for owners of BMW luxury-class vehicles — to the tournament venue, while offering guests a brand experience unique to BMW.

BMW Korea defines its top-tier lineup, including the 7 Series, 8 Series, X7 and XM, as BMW Luxury Class models, and provides buyers with a wide range of perks through the Excellence Club covering vehicle care, culture and arts, and lifestyle.

Excellence Club members may choose one day during the tournament to attend with up to three guests. All attendees will receive admission tickets for the day, access to a dedicated BMW Excellence Club lounge inside Gallery Plaza, and complimentary food and beverage service.

The dedicated lounge is designed as a space where members and their guests can relax while watching the tournament and experience BMW's premium lifestyle.

Additional benefits have also been arranged to give attendees a closer look at BMW's vehicle lineup. If all members and guests in the lounge sign up for a BMW test drive or purchase consultation, every participant will receive a limited-edition BMW Ladies Championship umbrella and cap.

"The BMW Ladies Championship is a stage where guests can enjoy world-class competition up close while experiencing BMW's differentiated brand values," said Han Sang-yoon, president and CEO of BMW Group Korea. "Through this program, we will provide richer benefits to existing customers while broadening our touchpoints with new customers, continuing to expand the premium brand experience."

The BMW Ladies Championship, hosted by BMW Korea, is the only LPGA Tour event held in South Korea. This year's tournament will feature 84 players representing the LPGA and KLPGA tours. The total purse is $2.35 million, with a winner's share of $352,500.

Meanwhile, BMW Korea is accepting pre-orders for the new BMW 7 Series luxury flagship sedan through Nov. 9 via its online sales channel, BMW Shop Online.

The new BMW 7 Series is a mid-cycle refresh arriving four years after the previous generation. The company says the updates span design, performance and convenience features at a level comparable to a full model change.


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