330-hp output with AWD and air suspension standard

Price cut more than 21 million won from comparable trim

Maserati luxury SUV Grecale [Provided by Maserati]
Maserati luxury SUV Grecale [Provided by Maserati]

Italian luxury automaker Maserati announced Friday it is launching the Grecale Bianco Inverno edition, a five-unit limited-edition model exclusively for customers in South Korea.

"Bianco Inverno" means "white winter" in Italian. The edition blends a pure, elegant aesthetic with the powerful driving performance that defines the Grecale — a name evoking the winds of the Mediterranean.

The Grecale Modena, Maserati's flagship luxury SUV, accelerates from zero to 100 kilometers per hour in 5.3 seconds, delivers a maximum output of 330 horsepower and peak torque of 45.9 kilogram-meters, and reaches a top speed of 240 kph. The vehicle comes standard with an all-wheel-drive system and a six-stage adjustable air suspension, providing stable yet dynamic performance across a range of driving conditions. When parking, the suspension lowers the ride height to make getting in and out easier for passengers.

The interior takes advantage of a class-leading wheelbase to offer generous rear-seat space. Premium leather trim crafted with Italian artisanship, paired with an advanced infotainment system, completes the Grecale's signature blend of comfort and sophistication.

Particularly notable is the edition's pricing: it comes standard with the Climate and Tech Assist packages — among the most popular options with Korean customers — yet is priced more than 21 million won ($15,600) below a comparably equipped standard Modena trim, significantly sharpening its value proposition. The edition pairs Maserati's signature design and performance with a rich feature set at a more accessible price point.

Each of the five buyers will also receive an exclusive welcome package featuring a white wine and wine glass set from Antinori, the storied Italian wine house, adding a touch of Italian luxury lifestyle to the ownership experience.

"The Grecale Bianco Inverno edition combines Maserati's driving performance and Italian design with the exclusivity of a limited run and strong price competitiveness," said Gaurav Thapa, head of Maserati Korea. "We hope customers experience the timeless elegance and differentiated driving pleasure that Maserati stands for through this edition created exclusively for Korea."

The Grecale Bianco Inverno edition is priced at 113.9 million won in South Korea.

Meanwhile, Maserati has been expanding its customer touchpoints in the country — including the official opening of a new showroom in Haeundae, Busan, last month — and continues to pursue marketing activities across a range of areas.


likehyo85@heraldcorp.com