Pop-up participants eligible for four Nfera Supreme tires

[Provided by Nexen Tire]
[Provided by Nexen Tire]

Nexen Tire will run a pop-up store at One Grove Mall in Magok, Gangseo-gu, Seoul on Friday and Saturday, the company announced Wednesday.

The event is designed to connect the brand with office workers and shoppers near Magok, where Nexen Tire's central research center is located. The pop-up will be open both days from 11 a.m. to 8 p.m.

Visitors can take part in a tire-bolt-catching game, with the first five qualifying participants each receiving four tires from the premium comfort line Nfera Supreme. Those who obtain a custom photo card for the tire rental service Nextlevel and use it to sign up for the service will receive an online gift voucher worth 50,000 won ($37). Coffee, Dubai Chewy Cookies and other refreshments will also be available.

In the mall's parking lot, Nexen Tire will offer free tire inspections, air pressure checks and windshield washer fluid top-ups.

Separately from the pop-up, Nexen Tire is running a gift voucher promotion through Nov. 18 for customers who purchase tires. The campaign centers on all-season products, timed to coincide with the seasonal uptick in tire replacement demand.

Three products are eligible: the Nfera Primus AS T1, the Nfriz S and the Nblue 4Season 2. Customers who buy four tires of either the Nfera Primus AS T1 or the Nblue 4Season 2 will receive a mobile gift voucher worth 50,000 won, while those who buy four Nfriz S tires will receive one worth 30,000 won. Purchasing customers also receive coverage under the Ncare Premium Warranty, which allows a one-time replacement with an identical new tire if the purchased tire is damaged by user error within one year of purchase.

The Nfera Primus AS T1 and Nfriz S are all-season tires developed for Korea's four-season driving conditions. The Nblue 4Season 2, launched domestically this year, is an all-weather tire that has earned the 3PMSF certification — Europe's winter tire standard — making it suitable for a wide range of road conditions from wet summer roads to snowy winter surfaces.

"We prepared this promotion so customers can choose the right product for themselves without hesitation as the seasons change," a Nexen Tire official said. "We will continue to expand touchpoints where customers can experience our products firsthand in their daily lives."

Nexen Tire has also expanded its Ncare Premium Warranty after-sales service by adding two new products to its coverage. The program replaces a damaged tire with an identical new one — up to once per tire — when damage occurs within the one-year warranty period due to either user error or a manufacturing defect. The company added the Nfriz S and Nblue 4Season 2 to the existing lineup of five covered models, which includes the Nfera Supreme, Nfera Supreme S and Nfera Primus AS T1, bringing the total number of covered products to seven.


eyre@heraldcorp.com