Campaign covers all staff at headquarters and airport sites

Safety culture position test offers personalized diagnosis

Air Premia CEO Yoo Myung-seop (second from left) poses with executives after signing a safety pledge at the airline's Seoul headquarters on Tuesday. [Air Premia]
Air Premia CEO Yoo Myung-seop (second from left) poses with executives after signing a safety pledge at the airline's Seoul headquarters on Tuesday. [Air Premia]

Air Premia said Tuesday it is launching a companywide safety culture campaign aimed at raising safety awareness among all employees and embedding a safety-first culture across the organization.

The campaign kicked off Tuesday morning at the airline's Seoul headquarters, where Chief Executive Yoo Myung-seop and other executives signed a safety pledge. The pledge commits signatories to treating safety as the top priority in all work and decision-making, adhering to regulations and procedures, and actively sharing potential hazards and errors identified on the job.

The campaign is designed to link aviation safety and industrial safety, foster a culture in which safety comes first across all operations, and prevent accidents caused by individual carelessness or human error. It runs from Tuesday through Oct. 30, covering all employees at both the headquarters and airport sites.

Employees will review the safety code of conduct via a mobile web page or online survey and sign the safety pledge electronically. The pledge covers four commitments: applying safety as the top priority in all work and decision-making; complying with regulations and procedures; actively reporting potential hazards, near-misses, errors and warning signs; and building a just culture that distinguishes between honest mistakes and deliberate violations and uses errors to prevent recurrence.

Airport-based employees will also take a "safety culture position test." Using a psychological-assessment format, the test diagnoses each individual's unconscious safety tendencies as they emerge during work, then provides tailored safety precautions that can be applied immediately on the job.

To encourage participation, Air Premia will give a luggage tag to everyone who signs the safety pledge. The airline also plans to use campaign results — including the pledge participation rate — to continuously monitor employees' safety practices.

"Safety is not a standard that applies only to certain departments or job categories — it is a value that every employee must practice together in the course of their work," an Air Premia official said. "We will build an organizational culture in which executives lead the way in safety practice and all employees make safety part of their everyday work."

Meanwhile, Air Premia said Monday that its share of domestic-carrier passengers on the Incheon–Los Angeles route surpassed 20 percent for the first time, four years after launching the service. Since its inaugural flight on the route on Oct. 29, 2022, the airline has carried a total of 759,277 passengers through September this year, recording an average domestic-carrier passenger share of 15.8 percent since launch.


eyre@heraldcorp.com