Metabranding, a brand consulting firm, announced Monday it will hold the 761st edition of its "Wednesday Study" open seminar Thursday at Spigen Hall in Gangnam-gu, Seoul, under the theme "Discussing Branding Practice in the AI Era." [Metabranding]
Metabranding, a brand consulting firm, announced Monday it will hold the 761st edition of its "Wednesday Study" open seminar Thursday at Spigen Hall in Gangnam-gu, Seoul, under the theme "Discussing Branding Practice in the AI Era." [Metabranding]

Six experts in AI search, brand strategy and design to participate

761st 'Wednesday Study' open seminar to be held in person and online

Communication strategies for getting AI to understand and cite company information also on agenda

As generative AI increasingly searches for and recommends products and brands on behalf of consumers, how should companies rethink their brand strategies? A seminar bringing together practitioners to discuss actionable approaches — from AI search-oriented communication to design, consumer research and fandom building — is set for Thursday.

Brand consulting firm Metabranding announced Monday it will hold the 761st edition of its "Wednesday Study" open seminar Thursday at Spigen Hall in Gangnam-gu, Seoul, under the theme "Discussing Branding Practice in the AI Era."

The seminar was organized amid the rapid spread of AI-assisted content creation, with the aim of exploring how companies can integrate new technology into their operations while preserving a distinct brand identity. Six experts in brand strategy, communication, design, consumer research and fandom will take the stage as speakers.

Park Hang-ki, chief executive of Metabranding, will deliver the keynote address and a session titled "Branding and Frameworks in the AI Era," covering how to build strategy around a brand's core philosophy and values. Kim Hyeong-nam, head of Metabranding's brand research institute, will present on the "Semantic Coordinates Methodology in the AI Era," outlining an approach to sharpening brand strategy.

The event runs from 1:30 p.m. to 6 p.m. and will be available both in person and via YouTube livestream.


hong@heraldcorp.com