Large-scale outdoor event marks fall outing season

Six-meter Baby Shark sculpture, pop-up store headline lineup

A scene from the "Pinkfong and Baby Shark Dance Party" event held at Busan Premium Outlets in 2024. [Shinsegae Simon]
A scene from the "Pinkfong and Baby Shark Dance Party" event held at Busan Premium Outlets in 2024. [Shinsegae Simon]

Shinsegae Simon will host an outdoor event called "Pinkfong Baby Shark Happy Picnic" at Busan Premium Outlets from Oct. 9 to Oct. 26, in partnership with The Pinkfong Company.

Timed to the fall outing season, the picnic-themed event targets families with children. A six-meter-tall photo zone featuring large sculptures of Pinkfong and Baby Shark will be installed at the North Central Plaza. On Friday, sing-along performances of "Pinkfong Dance Party" will be held at the same plaza at 1 p.m. and 4 p.m.

A nearby pop-up store will sell merchandise — including plush toys, playthings and clothing — featuring Pinkfong, Baby Shark and Bebefinn, alongside a coloring activity zone. Customers who make purchases at the pop-up store will receive gifts such as sticker packs and postcard sets based on the amount spent.

The event will also run at Paju Premium Outlets from Oct. 30 to Nov. 15.

"We have prepared experiential content that the whole family can enjoy alongside shopping during the October fall outing season," a Shinsegae Simon official said. "We hope visitors will create happy memories through the various offerings, including the Pinkfong and Baby Shark photo zone, the pop-up store and the sing-along performances."


andy@heraldcorp.com