Genesis puts all 16 GV90 exterior colors on display at Yongin showroom

Special exhibition runs through Nov. 8 at Genesis Suji in Yongin, Gyeonggi Province

All 16 exterior and 10 interior color options available for side-by-side comparison

GV90 Neolun First Edition on display on the first floor

Each floor organized by color theme — blues, greens, neutrals and more

Genesis is opening a special exhibition where visitors can view all 16 exterior color options for the GV90 — the brand's first full-size electric SUV — in one place. Ten interior color options are also on display, five each for the standard GV90 and the GV90 Neolun, allowing customers to compare exterior and interior combinations on actual vehicles.

Genesis announced Thursday that the GV90 special exhibition will run through Nov. 8 at Genesis Suji in Yongin, Gyeonggi Province.

The exhibition uses all floors of the Genesis Suji showroom. Both the standard GV90 and the top-tier limited edition GV90 Neolun First Edition are on display, with each floor showcasing vehicles in different color themes.

The GV90 is Genesis's flagship full-size electric SUV. Its exterior design draws inspiration from Korea's traditional moon jar, and the vehicle features the Neolun Arch Gate — a coach door with a hidden B-pillar that opens independently — along with a roof airbag system.

The standout element of the exhibition is its color lineup. The 16 exterior colors comprise 13 gloss finishes and three matte options.

GV90 vehicles on display on the second floor of Genesis Suji in Yongin, Gyeonggi Province. Blue-toned exterior colors including Como Blue and Sonoran Navy are shown together. [Genesis]

The gloss options are Seychelles Beige, Baena Green, Sonoran Navy, Taupo Gray, Jaipur Rose, Bella Burgundy, Como Blue, Uyuni White, Seville Silver, Makalu Gray, Beak Black, Capri Blue and Cardiff Green.

The three matte finishes are Monash Silver, Matterhorn White and Makalu Gray Matte.

Genesis says each color was developed by drawing on moments in nature where light and time transform a landscape. Seychelles Beige evokes the interplay of sunlight, waves and sand, while Baena Green captures the moment sunlight filters through an olive grove.

Interior colors are also available for comparison. A total of 10 interior color options are on display — five for the standard GV90 and five for the GV90 Neolun — so customers can go beyond the exterior and explore combinations of interior materials and colors as well.

The vehicles on each floor are grouped by color theme.

GV90 vehicles on display on the third floor of Genesis Suji in Yongin, Gyeonggi Province. Gray and green-toned models including Makalu Gray and Cardiff Green are featured. [Genesis]

The first floor is home to the GV90 Neolun First Edition in a two-tone Beak Black and Sonoran Navy finish. The second floor features blue-toned vehicles including Como Blue and Sonoran Navy, while the third floor displays gray and green models such as Makalu Gray and Cardiff Green.

The fourth floor is dedicated to achromatic tones, with vehicles in Uyuni White and Monash Silver. The exhibition was designed with the entire showroom centered on the GV90, recognizing that comparing multiple colors side by side in a single space is otherwise difficult.

The exhibition is open daily from 9 a.m. to 9 p.m.

"Driven by the strong interest customers have shown in the GV90, we have put together a special exhibition showcasing every color of the GV90 — including the GV90 Neolun First Edition — all in one place," a Genesis official said. "We hope visitors will take the time to compare and experience the exterior colors, materials and interior design combinations in each floor's themed space, and discover the GV90 that best suits their own lifestyle and taste."

kwater@heraldcorp.com