Vehicle specs, prices and purchase terms available at a glance

Same conditions nationwide regardless of region or dealer

Online-exclusive benefits of up to 8.2 million won

Peugeot announced Wednesday it will begin selling its full vehicle lineup through its official Naver Store. [Peugeot]
Peugeot announced Wednesday it will begin selling its full vehicle lineup through its official Naver Store. [Peugeot]

Peugeot announced Wednesday it has opened an official store on Naver and will begin selling its full vehicle lineup online, including flagship models the All New 3008 and 5008 Smart Hybrid, as well as the 308 and 408.

Through the Naver store, customers can browse detailed information on Peugeot's entire lineup, check purchase benefits and reserve a vehicle — all within the familiar Naver environment.

Interested buyers can search "Peugeot" on Naver, review model-specific details, pricing and purchase benefits on each model's page, and complete a reservation by paying a deposit of 1 million won ($744). Once the reservation is confirmed, customers are assigned an authorized dealer who handles consultation, delivery and registration in a single process.

To mark the Naver Store launch, Peugeot has prepared an online-exclusive purchase program. All models carry an additional 1 million won discount compared with offline purchases, and customers using the financing program offered by official financial partner Hana Capital can receive benefits of up to 8.2 million won depending on the model.

The 3008, Peugeot's flagship SUV, offers benefits of up to 6.23 million won (based on the GT trim) when financed through Hana Capital, with prices starting at 38.76 million won.

The seven-seat family SUV 5008 GT Smart Hybrid is available for 54 million won after a 1.9 million won discount.

The 408 Smart Hybrid crossover is eligible for up to 8.2 million won in benefits (GT trim), with prices starting from 36.1 million won. The 308 Smart Hybrid hatchback, noted for its distinctive design and agile driving feel, also qualifies for up to 7.8 million won in support (GT trim), with prices starting at 32.6 million won.

New vehicles previously used as showroom display units will also be sold through the store, with their exhibition history clearly disclosed. These models are offered at an additional 1 million won reduction from the standard online price.

All customers who purchase a Peugeot vehicle through the official Naver Store will also receive a signed copy of a book by Inha University professor Jeong Il-young, who serves as Peugeot's official "culture curator."

Bang Sil, chief executive of Stellantis Korea, said the move aims to "organically connect the convenience of online with the professional service of the official dealer network, providing a streamlined and consistent experience from browsing to reservation and delivery." She added that the company will "continue to expand customer touchpoints so that customers can trust the Peugeot brand even more, whichever channel — online or offline — they choose."

Meanwhile, Stellantis Korea has been stepping up its marketing efforts to broaden customer reach, recently opening integrated showrooms in Gangnam and Seocho where visitors can experience both Jeep and Peugeot under one roof. The showrooms, branded Stellantis Brand House, are located in Seoul's key import-car retail districts.


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