'Cass Forest of Hope' in Erden region reaches cumulative 47,250 trees
OB Beer announced Wednesday that it has planted 250 windbreak trees at the Cass Forest of Hope in Mongolia, working with international environmental organization Green Asia to combat desertification.
The Cass Forest of Hope is OB Beer's environmental project to plant trees in Mongolia, a major source of fine dust and yellow dust that affects Northeast Asia. The company has partnered with Green Asia since 2010 to halt desertification and restore local ecosystems, bringing the cumulative number of windbreak and fruit trees planted to 47,250.
Ahead of Mongolia's tree-planting day — held every year on the second Saturday of October — OB Beer joined about 50 participants, including Green Asia staff, Mongolian university student volunteers and local residents, to plant Siberian elm trees across the forest site. The Siberian elm is well suited to dry, cold climates and resists damage from livestock, making it effective at blocking wind in reforested areas.
The project also supports the economic independence of Mongolian residents who have lost their livelihoods to desertification. Local residents cultivate and tend the fruit trees OB Beer has planted, then process and sell the harvested fruit as juice, tea, jam and cosmetics to generate income.
"The Cass Forest of Hope is OB Beer's flagship environmental project, now in its 17th year," a company official said. "We will continue the project so that it contributes not only to combating desertification and responding to climate change, but also to building a foundation for local residents to support themselves."
The Cass Forest of Hope received the 2014 Land for Life Award from the UN Convention to Combat Desertification.
andy@heraldcorp.com
