District Mayor Yoo Bo-hwa spent two days working as a frontline staffer at five policy sites — from walking elementary school students to class to coaching seniors on smart exercise equipment — covering every stage of residents' lives in honor of her 100th day in office.
Seongdong-gu marked the 100th day of the ninth directly elected district administration by having District Mayor Yoo Bo-hwa work as a frontline staffer at policy sites woven into residents' daily lives, the district announced.
The two-day program, held Friday and Tuesday, had the district mayor personally carry out services provided to residents at actual policy sites while listening to feedback from both residents and frontline workers.
The full schedule was organized around the life stages of Seongdong-gu residents — children, teenagers, youth, middle-aged adults and seniors — reflecting the ninth administration's governing slogan, "Seongdong, a place you want to live your whole life."
Ahead of the event, the district solicited nominations through social media, asking residents to suggest policies and facilities they found satisfying and activities they wanted the district mayor to join. From the submissions received, five sites were selected as the 100-day commemorative workplaces, based on policy representativeness, residents' firsthand impact and the feasibility of on-site participation.
The first stop was the morning school commute. Yoo served as a walking school bus safety guide, accompanying students from Majang Elementary School to class and checking conditions along the route. Seongdong-gu's walking school bus program pairs safety guides with elementary school students who share the same commuting direction, accompanying them to and from school.
Yoo then joined a fruit tart cooking class at the Seongdong Youth Culture Center as an assistant instructor. The class was held for middle and high school students, and Yoo helped with hands-on cooking practice while chatting with students about programs they wanted to join and skills they hoped to learn.
At the youth policy site, Yoo took on the role of a startup support manager at the Seongdong Youth Startup Center, a facility with 78 move-in spaces designed to help young entrepreneurs grow their businesses and create jobs. Wearing a manager's name tag, she inspected the facilities used by resident companies before joining a coffee chat among them to hear about the real-world challenges they face in running their businesses.
For the middle-aged segment, Yoo worked as a community gardener at the Jungnangcheon Welcome Garden, tending the garden alongside resident gardeners and observing how residents manage a publicly developed space themselves — and the difficulties that come with it. Seongdong-gu has trained a total of 227 community gardeners since 2024, and Yoo herself completed the district's community gardener training course out of her own interest in everyday urban gardens.
The final stop was the Seongsu Smart Healthcare Center, where Yoo served as a day staffer supporting seniors' health management. After learning how to use the exercise equipment and warm-up routines from a certified exercise manager, she guided residents through stretching and workouts on the center's smart exercise machines.
Seongdong-gu plans to compile feedback gathered from residents and frontline workers during the program and follow up on each item. Suggestions that can be acted on immediately will be reflected in operations after review by the relevant departments, while matters requiring further discussion will be developed into action plans, with the outcomes communicated back to those who raised them.
"Meeting residents at so many different sites made me feel again that everything — however unrelated it may seem — is ultimately something the district mayor must take responsibility for," Yoo said. "I will pursue policies tailored to every stage of residents' lives — so children can grow up safely, young people can build their futures, middle-aged residents can find vitality in their daily lives, and seniors can enjoy a healthy old age — and move Seongdong closer to being a place people want to live their whole lives."
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