A poster for the CJ더마켓 official mascot naming event [CJ CheilJedang]
A poster for the CJ더마켓 official mascot naming event [CJ CheilJedang]

CJ CheilJedang unveiled an official mascot for its online shopping platform CJ더마켓 on Tuesday, with the character's name to be decided by customer vote.

The mascot is set in "더마켓 Village," a world filled with the company's food products including Hetbahn cooked rice, Bibigo mandu and Spam. In its backstory, a small alien creature falls into the village like a shooting star and gradually grows into a master shopper by watching its neighbors — serving as what the company calls an "ojiraeper," or a meddlesome but well-meaning shopping companion.

CJ CheilJedang opened a customer participation event for the mascot, running from 9 a.m. Tuesday through midnight on Oct. 21. Any CJ더마켓 customer can submit a name suggestion or vote among the candidate names during that period.

Limited-edition merchandise has also been prepared. Participating customers can apply for the goods on a first-come, first-served basis starting at 2 p.m. on Oct. 21, with 2,000 units available in total. "We plan to make broad use of the mascot across our platform's services, promotions and content going forward," a CJ CheilJedang official said.


siuu@heraldcorp.com