Porsche Korea wraps 'Porsche Vibe Seoul' with 15,000 visitors

Held Oct. 3-4 at Culture Tank Seoul

Over 70 vehicles on display, including Porsche Museum heritage models

New Cayenne Coupe Electric makes Korean debut

150 million won donated from ticket sales

The 911 Turbo S Sonderwunsch (left) and the Cayenne Coupe Electric are displayed at the 2026 Porsche Vibe Seoul event. [Porsche Korea]

Porsche Korea said Tuesday it successfully concluded "2026 Porsche Vibe Seoul," the brand's first and largest fan festival in Korea, held Saturday and Sunday at Culture Tank Seoul.

Held under the theme "All Porsche, One Vibe," the event brought together Porsche models from different eras and personalities to celebrate the "Porsche spirit" that transcends generations.

Set against the backdrop of Culture Tank Seoul — an industrial heritage site where Seoul's history and culture coexist with contemporary art — the festival showcased more than 70 vehicles spanning the brand's past, present and future. The lineup ranged from heritage models flown in from the Porsche Museum in Germany to community collection cars, personalized builds and the latest electrification models. Also on display was the "Porsche Vibe Car," a collaborative work completed by artist Yoyojin and customers.

A highlight of the event was the Korean debut of the new Cayenne Coupe Electric. The model combines a sporty design inspired by the iconic flyline of the 911 with strong electric performance and long-range driving convenience. The top-of-the-line Cayenne Turbo Coupe Electric delivers a maximum output of 1,156 horsepower with launch control, accelerates from zero to 100 kilometers per hour in just 2.5 seconds and reaches a top speed of 260 kilometers per hour.

The Cayenne Coupe Electric is on display at the 2026 Porsche Vibe Seoul event. [Porsche Korea]

The festival also served as a new cultural platform for Porsche fans and customers to share their lifestyles, offering a wide range of content — including esports, live performances and a kids' program — for owners, fans and families alike. Demand was strong from the start: early-bird tickets sold out in three minutes, and all general admission tickets were subsequently snapped up as well. Over the two days, more than 15,000 visitors attended Porsche Vibe Seoul.

On the final day, a "Porsche Community Meetup" drew more than 500 participants and around 300 vehicles.

The event showcased the full breadth of Porsche's personalization spectrum, from Exclusive Manufaktur to Sonderwunsch. Alexander Fabig, Porsche AG's head of product and personalization, visited Korea to personally introduce the 911 Turbo S Sonderwunsch and share the brand's personalization philosophy and vision.

"Korean customers are very proactive in expressing their tastes and individuality, and their desire for differentiated products is exceptionally high," Fabig said. "Their keen interest and diverse ideas serve as important inspiration for Porsche as we explore new possibilities in personalization."

This year, Porsche Korea officially launched the Sonderwunsch Factory Commission in Korea, allowing customers to personalize new vehicles' colors and materials to their own preferences.

Various vehicles are on display at the 2026 Porsche Vibe Seoul fan festival. [Porsche Korea]

"The passionate energy of Korea's Porsche community was the most important starting point in planning this event," said Matthias Buse, CEO of Porsche Korea. "I am truly delighted to have created a space where people who have experienced Porsche in different ways could come together and connect as one. We will work to grow this into a signature Porsche festival that draws owners and fans from around the world to Seoul."

Porsche Korea plans to donate 150 million won ($110,000) from ticket sales proceeds to ChildFund Korea.

Meanwhile, Porsche Korea has been expanding its brand touchpoints across various fields, including serving as a sponsor of "K-Heritage Art Exhibition: Line of Connection," held at Nakseonjae within the UNESCO World Heritage site of Changdeokgung Palace.

likehyo85@heraldcorp.com