All Day Project, the newly appointed ambassador for The North Face White Label [Youngone Outdoor/The North Face]
All Day Project, the newly appointed ambassador for The North Face White Label [Youngone Outdoor/The North Face]

The North Face, the outdoor brand under Youngone Outdoor, announced Monday that it has selected mixed-gender group All Day Project as the new ambassador for its lifestyle collection, The North Face White Label.

Youngone Outdoor President Sung Ka-eun said All Day Project's pursuit of challenges across music, fashion and other genres "deeply resonates with The North Face brand slogan of 'never stop exploring,'" adding that she expects the partnership to generate strong synergy.

The North Face also unveiled a fall/winter season photo shoot featuring All Day Project, showcasing a range of looks built around its bestselling Project Down Jacket and the newly launched lightweight Calix Light Down Jacket.

The five-member group — Annie, Tarzan, Bailey, Uchan and Youngseo — has emerged as a next-generation act representing K-pop artists. Since their debut, they have graced the covers of fashion magazines, drawing attention for their distinctive sense of style.


spa@heraldcorp.com