Replaces former Dongdaemun location

New space offers expanded customer experience and owner programs

An exterior view of the Lamborghini Seoul showroom in Seocho-gu [Lamborghini Seoul]
An exterior view of the Lamborghini Seoul showroom in Seocho-gu [Lamborghini Seoul]

Lamborghini Seoul, the Italian automaker's official dealer in South Korea operated by SQDA Motors, announced Monday the opening of a new showroom in Banpo-dong, Seocho-gu — one of Seoul's premier commercial districts.

The Seocho-gu showroom replaces the former Dongdaemun location and features significantly upgraded facilities designed to deliver a more personalized and immersive customer experience. Unlike the Dongdaemun space, which it shared with a service center and certified pre-owned vehicle showroom, the new location operates as a standalone facility, offering customers a broader range of brand experiences and activities.

Spread across two floors, the showroom covers approximately 450 square meters — a substantial increase over its predecessor. It can display up to five vehicles and includes two dedicated consultation rooms, an open lounge, and a separate vehicle delivery area connected directly to a car lift.

In addition to display and consultation areas, the showroom features an "Ad Personam" room where customers can configure bespoke vehicles to reflect their individual tastes, as well as a merchandise space showcasing the Lamborghini collection.

"The move to Seocho-gu is an important step in Lamborghini Seoul's continued growth," said Kim Jong-bok, chief executive of Lamborghini Seoul. "Through this relocation, we have secured a significantly expanded dedicated space in one of Seoul's key commercial districts to strengthen our brand presence and provide customers with an even better service experience."

Kim added that the dealership would "engage more flexibly with customers at every stage of their journey — from personalized consultations and vehicle deliveries to owner events and community programs — and continue driving Lamborghini's sustained growth in the Korean market."

Meanwhile, Lamborghini Seoul has been broadening its customer touchpoints through various marketing initiatives this year, including renewing its partnership with Grit Motortainment and participating in this year's Super Trofeo Asia Series.


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