[Provided by MZ Beverage]
[Provided by MZ Beverage]

MZ Beverage, the official importer and distributor of premium beer brand Yebisu in South Korea, announced Tuesday the launch of a special pack featuring a "three-step pouring" method designed to help consumers enjoy the beer at its best.

The pack includes six cans of Premium Yebisu, a dedicated glass and an art postcard by illustrator Seong Rip. A QR code inside the pack links to a video demonstrating the three-step pouring technique. The pack will be sold at hypermarkets nationwide, including E-mart, Lotte Mart and Traders.

Yebisu is also running a consumer campaign called "The Time to Pour Yebisu," encouraging drinkers to share the experience of following the three-step video and pouring the beer into the dedicated glass at a ratio of seven parts beer to three parts foam.

The brand has also partnered with Gallery Hyundai to offer brand experiences at the exhibition "Let the Capable Seek" and at Kiaf Seoul, the global art fair.

"This special pack was designed so that consumers can enjoy the premium value of Yebisu — the kind you'd get at a Yebisu bar — more comfortably at home," an MZ Beverage official said.


spa@heraldcorp.com