Third import brand in South Korea to reach the milestone

Customer appreciation program 'thAnk Q' to roll out nationwide

Audi Korea has reached 300,000 cumulative domestic registrations since its official incorporation. [Provided by Audi Korea]
Audi Korea has reached 300,000 cumulative domestic registrations since its official incorporation. [Provided by Audi Korea]

Audi Korea announced Monday that it has reached 300,000 cumulative domestic vehicle registrations since its official incorporation — the third import brand in South Korea to achieve the milestone.

"Since entering the Korean market, we have continuously worked to enhance the customer experience by introducing innovative products and premium services," an Audi Korea official said. "Reaching 300,000 units carries meaning beyond a simple sales figure — it is a history of growth built together with our customers and a testament to the trust they have placed in the brand."

Audi Korea has been running a range of customer engagement programs to expand touchpoints and deliver differentiated brand experiences. This year, the company deepened customer communication through the "Audi Open House," which allowed customers to experience various Audi models and services firsthand; "Audi Venture," an outdoor lifestyle program; and the "Audi Summer Tour," which offered driving and lifestyle experiences unique to the brand.

To mark the milestone and express gratitude to its customers, Audi Korea is launching a customer appreciation program called "thAnk Q" in partnership with its nationwide official dealer network. The program is designed to share the significance of the 300,000-unit achievement with customers and to thank them for the trust and support they have shown the brand.

"Reaching 300,000 cumulative registrations in Korea was made possible by the trust and support of every customer who has chosen Audi over the years," said Steve Klotty, president of Audi Korea. "Going forward, we will continue to raise customer satisfaction and strengthen long-term relationships through a wide range of customer-focused programs and differentiated brand experiences."

Meanwhile, Audi Korea continues to broaden its customer reach through active marketing efforts, including the recent launch of the new Audi A6 45 TFSI Quattro S-Line Black Edition — a sportier, more distinctively appointed variant added to the "The New Audi A6" premium business sedan lineup that debuted in the domestic market in April.


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