Jo Min shows off Hermès bag worth W5m: 'I barely use it — I'd look too showy'

Jo Min, 34, the daughter of Rebuilding Korea Party policy research institute head Jo Guk, has given viewers a look at her luxury goods collection.

Jo shared the items on her YouTube channel "Jjomin minchobae" on Sunday.

When the production team suggested she introduce her luxury pieces, Jo opened her wardrobe and said, "They're all in here."

She pulled out an orange Hermès box and said, "This is the most expensive one. There's exactly one orange box," then broke into an embarrassed laugh.

The bag appeared to be in near-pristine condition — so untouched that the producer remarked it looked like it had never been opened.

"I have a hard time carrying expensive things," Jo said. "It's so pricey that I worry I'd look too showy walking around with it. So I've barely used it."

Inside the box was a Hermès Picotin. The bag's official price at Korean stores is in the 5 million won ($3,620) range, and pre-owned versions in popular colors can fetch upward of 6 million won. "I've heard it's easier to get hold of these days," Jo said. "With Hermès you normally have to build up a purchase history before they'll sell you an expensive bag, but this one is considered an entry-level piece." She added that she had visited multiple stores to find the color she wanted. "When I bought it, it was in the late 4 million won range," she said.

Jo also showed off an Hermès Twilly scarf, describing it as something she wears often. "Among luxury brands, Hermès is the one I find myself wanting the most," she said. "I don't want to spend a lot of money, so I just collect a few things I really want."

She went on to reveal a Miu Miu tote bag, a The Row tote bag, a Maison Margiela mini bag and a Polène bag. She also pulled out a large The Row bag, explaining that Polène had reached out and gifted it to her after noticing she carried their bag frequently. "At this point you're basically an influencer or a celebrity," the producer quipped.

Meanwhile, Jo drew attention recently after revealing she had been notified of a cancellation roughly 90 minutes before she was set to appear on a Lotte Home Shopping live broadcast. She said the network told her the appearance was being called off over concerns about potential controversy.

paq@heraldcorp.com