Majesty Golf will release a special limited edition, the Majesty 55th Anniversary Model, globally on Friday to mark the brand's 55th anniversary.
The release is part of the company's tradition of launching limited-edition models every five years since its founding in 1971. The lineup covers a full range of clubs, including drivers, fairway woods, hybrids, irons and putters.
The model incorporates 3D printing technology, allowing the internal head structure and weight distribution to be engineered with precision from the design stage — a departure from the conventional approach of manufacturing and assembling separate components. The company says the result is improved trajectory, distance and forgiveness.
The design draws on 17th-century European Baroque motifs, finished with gold coloring and a mirror treatment.
Majesty Golf is running a pop-up on the seventh floor of Shinsegae department store's Gangnam branch through Tuesday, showcasing the anniversary model alongside other key products.
yjc@heraldcorp.com
