A promotional poster for Shinsegae Duty Free's first regular mega-sale event [Shinsegae Duty Free]
A promotional poster for Shinsegae Duty Free's first regular mega-sale event [Shinsegae Duty Free]

Shinsegae Duty Free announced Thursday the launch of a new regular mega-sale event called "Shinmyeonseil," which it plans to hold four times a year timed to peak holiday travel periods.

The inaugural event runs from Thursday through Oct. 11, both online and at its brick-and-mortar store. The sale offers expanded discounts on popular products ahead of the golden holiday stretch spanning Chuseok, National Foundation Day and Hangul Day.

On its online mall, 277 brands and more than 3,800 products will be discounted by up to 70 percent. Cosmetics and fragrances account for 173 brands and more than 2,200 products, with discounts of up to 60 percent — participating labels include YSL Beauty, Lancôme, Kiehl's and Prada fragrances. More than 160 exclusive brand and event products have also been lined up.

At the Myeong-dong store, 290 products from 85 brands — including Sulwhasoo, The History of Whoo, Anua and Biotherm — will be discounted by up to 40 percent. The online and in-store lineups have been deliberately kept separate. A special "Captain Ttager PICK" event, featuring Glenfiddich, Balvenie and other selections curated by travel influencer Captain Ttager, will also run alongside the sale.

The event is divided into two phases: the first runs through Sept. 30 and the second from Oct. 1 through Oct. 11, with featured products and offers changing between phases. "We plan to hold this regularly around major holidays and national breaks, and build it into the signature shopping event of Shinsegae Duty Free," a company official said.


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