Public-private pilot program offers online promotional support for local merchants
Free custom ad designs created for each store to help revitalize neighborhood commerce
Guro-gu has teamed up with NHN KCP and Tidyb to provide online promotional support for small business owners at the Oryu Beodeul Market alley shopping district.
The pilot program brings together the district office, which identifies target commercial areas, and private companies that contribute their networks and technology to give small businesses meaningful online marketing opportunities.
Guro-gu signed an MOU with NHN KCP in October last year to build a promotional platform for small businesses, and has since June supported local merchants' marketing through "Bibut," an app operated by NHN KCP.
For this pilot, the district selected the Oryu Beodeul Market alley shopping district — one of the largest such districts in the area and one that already runs an official Instagram account — as the target for promotional support. NHN KCP then brought in Tidyb, an AI branding company and one of its affiliate firms, to join the initiative.
In August, Tidyb produced free social media content and custom advertising designs for participating stores in the market, with each piece highlighting the individual character and products of a given shop. The content is now being posted sequentially on the market's official Instagram account, featuring one store per day.
Going forward, Guro-gu plans to extend marketing and promotional support to the Hangdong alley shopping district, newly designated in June, and to continue expanding its online support for small businesses in partnership with private companies.
"This project is a strong example of public-private cooperation, with the district, private companies and small business owners working together to strengthen the online competitiveness of our local commercial areas," Guro-gu District Mayor Jang In-hong said. "We will keep working to provide small businesses with practical marketing and promotional opportunities through partnerships with private companies, and to help revitalize commerce across the district."
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