Live match programs planned for Real Madrid, Barcelona and other clubs

MTS to feature football content combined with asset management events

Woori Investment Securities has signed an official sponsorship deal with La Liga, Spain's top professional football league. [Woori Investment Securities]
Woori Investment Securities has signed an official sponsorship deal with La Liga, Spain's top professional football league. [Woori Investment Securities]

Woori Investment Securities has become the first financial firm in South Korea to sign an official sponsorship deal with La Liga, Spain's top professional football league, as the company moves into sports marketing.

Woori Investment Securities announced Wednesday that it concluded the official sponsorship agreement with La Liga on Monday.

La Liga is home to some of the world's most prominent football clubs, including Real Madrid, FC Barcelona and Atletico Madrid. The league counts millions of fans in South Korea, with particularly strong support among people in their 20s to 40s — a demographic that aligns closely with the younger investor base the company has been working to expand, Woori Investment Securities said.

The company plans to go beyond simple logo placement, combining La Liga's sports content with its financial services to create customer-focused experiential marketing. The goal is to connect global sports fandom with customer experience while raising awareness of its retail brand.

The first program will be a supporter tour offering live attendance at matches featuring clubs including Atletico Madrid — home to South Korean national team players — as well as FC Barcelona and Real Sociedad. The company also plans to arrange a program for fans to watch "El Clasico," the fixture between Real Madrid and FC Barcelona, in person.

Events tied to the mobile trading system (MTS) are also in the works. The company plans to roll out a series of game-style events that blend La Liga club and player content with its financial services, allowing MTS users to engage with football content and asset management tools in one place.

Details on the La Liga collaboration programs and how to participate will be announced on a rolling basis through Woori Investment Securities' Woori WON MTS platform and its official website.

"The dynamic energy of La Liga, which sets hearts racing around the world, resonates with the pioneering spirit of Woori Investment Securities as we expand our financial reach," a company official said. "Through this sponsorship, we will deliver unforgettable moments to our customers while bringing investing into everyday life as an enjoyable experience through diverse content."

Ivan Codina, La Liga's representative for Asia, said the partnership would allow the league to get closer to Korean fans through new experiences and content. "Together with Woori Investment Securities, we want to create new opportunities for Korean fans to enjoy Spanish football in a more exciting and memorable way," he said.

Woori Investment Securities launched in August 2024 following the merger of Woori Investment Bank and Korea Post Securities and has since been expanding its business. In May, it raised 1 trillion won ($739 million) through a rights offering to bolster its equity capital. Net profit for the period in the first half of this year reached 24.7 billion won, up 47.1 percent from the same period a year earlier, while operating profit rose 93.3 percent to 29.4 billion won.


hajun825@heraldcorp.com