A rendering of the pickleball store on the third floor of Lotte World Mall in Songpa-gu, Seoul [Lotte Department Store]
A rendering of the pickleball store on the third floor of Lotte World Mall in Songpa-gu, Seoul [Lotte Department Store]

Lotte Department Store will open a pickleball specialty store featuring a regulation-size court on the third floor of Lotte World Mall in Songpa-gu, Seoul, on Friday.

The store, developed in partnership with Fila Korea, spans about 260 square meters and includes a regulation pickleball court measuring 13.4 meters by 6.1 meters. It will carry 292 products, including pickleball-specific paddles, balls and equipment, as well as racket-sport apparel.

The store will also offer lesson programs, including one-on-one and two-on-one private coaching, English-language lessons and single-point technical classes. Through Oct. 31, pickleball club members will receive a 50 percent discount on open-play sessions. Customers who purchase a new paddle will receive a complimentary introductory lesson or a one-hour free court booking.

"We will continue to offer differentiated sports experiences to customers both at home and abroad," said Park Ok-woo, head of the sports division at Lotte Department Store.


siuu@heraldcorp.com