Derma, hair care each targeting W1tr by 2030

Iope aims for W500b in sales by 2035

Amorepacific CEO Kim Seung-hwan speaks at the company's 2026 Investor Day at its headquarters in Yongsan, Seoul, on Friday. [Amorepacific]
Amorepacific CEO Kim Seung-hwan speaks at the company's 2026 Investor Day at its headquarters in Yongsan, Seoul, on Friday. [Amorepacific]

Amorepacific is pushing to reach 15 trillion won ($11.1 billion) in group sales by 2035, with derma beauty, clinical skin care and hair care designated as its new global growth pillars.

The company held its 2026 Investor Day on Friday at its headquarters in Yongsan, Seoul, with domestic and international institutional investors and analysts in attendance. Amorepacific laid out global growth strategies and management targets for brands including Aestura, Illiyoon, Iope, Ryo and Mise en Scene.

In the derma beauty segment, Amorepacific plans to expand its global business centered on Aestura and Illiyoon, targeting 1 trillion won in sales for fiscal year 2030 — covering July 2029 through June 2030.

Aestura will push into nine additional countries by the first half of next year, led by its flagship product Atobarrier 365. Illiyoon will expand its presence on Amazon and TikTok Shop in the United States, anchored by its Ato Cream line.

For its clinical skin care brand segment, Amorepacific shared plans to launch Iope in Europe in the first half of next year, with a target of 500 billion won in brand sales by 2035.

The hair care segment — built around Ryo, Mise en Scene, Labo-H, Longtake, Ayunche and Amos Professional — is also targeting 1 trillion won in sales for fiscal year 2030, with plans to raise the share of global sales to more than 60 percent.

The company's strategy centers on applying proven brand- and market-specific growth models to global markets. Amorepacific also plans to sharpen its marketing by leveraging consumer data and channel-level insights, while improving investment efficiency based on each brand's growth stage and market characteristics.

For fiscal year 2027, covering July 2026 through June 2027, Amorepacific has set targets of 10 percent sales growth and an operating profit margin of at least 11 percent. "We will reinforce our core competencies — brand value, technology and quality — while responding swiftly to changes driven by social media, e-commerce and AI," CEO Kim Seung-hwan said.


soho0902@heraldcorp.com