Actor Eom Ji-won poses in Amazingcre's 26FW collection. [Amazingcre]
Actor Eom Ji-won poses in Amazingcre's 26FW collection. [Amazingcre]

Golf wear brand Amazingcre has released its 26FW pictorial "Play Goes On," featuring actor Eom Ji-won.

Produced in collaboration with fashion magazine Vogue, the pictorial captures what the brand describes as "the continuing story of Eom Ji-won — a competitor on the course — and Amazingcre." The images range from dynamic swing shots set against the fairway to more relaxed moments, pairing Eom's signature restrained charisma with pieces from the Amazingcre 26FW collection.

Particularly notable is the pictorial's incorporation of the "back view" — the visual motif Amazingcre introduced as a signature image through its 26FW campaign. Select shots naturally highlight the back logo and structural detailing, carrying the design identity the brand has emphasized this season into the editorial.

Eom works through a range of field styles in the pictorial, wearing 26FW pieces including a zip-up jacket with culottes, a knit jacket with trousers, and a hooded jacket with a skirt. A sweater look in white and red blends lightweight, high-stretch performance yarn with woven fabric to boost mobility and warmth, with logo detailing in the season's signature colors adding a finishing accent.

The swing sequence showcases the Hyperpro Accordio Swing Jacket and the Hyperpro Seamless Tech Skirt, both focused on performance. The swing jacket maximizes mobility through a three-dimensional pattern and knit-hybrid construction optimized for the golf swing, while the skirt applies the same knit-hybrid design to enhance freedom of movement at address. Both pieces combine lightweight construction and stretch with additional field-ready properties — a soft touch on the jacket and breathability on the skirt.


yjc@heraldcorp.com