Samsung Electronics' Galaxy S26 FE, sold at Lotte Himart [Lotte Himart]
Samsung Electronics' Galaxy S26 FE, sold at Lotte Himart [Lotte Himart]

Lotte Himart announced Friday that it is selling Samsung Electronics' new Galaxy S26 FE smartphone at its brick-and-mortar stores and online mall.

Customers who purchase the unlocked model can take advantage of the retailer's own Hi-mart mobile plan, which offers 30GB or more of data per month at 7,900 won for the first year, renewing at 25,900 won per month. Those who sign up through the end of September will receive an 8,800-won NFC SIM card credit in the form of L.Points.

Lotte Himart launched the Hi-mart plan in late July, differentiating it on both competitive pricing and a dedicated consultant service that guides customers through the application, activation and device setup process.

The retailer is also running a trade-in program called "Cash Back for Your Old Phone" to help offset the cost of a new handset. Customers who turn in a used smartphone receive a cash payout based on the model and condition of the device. Trading in a Galaxy S25 FE (256GB) can fetch up to 400,000 won.

"We hope customers will come to a Lotte Himart store to try the Galaxy S26 FE in person and take advantage of the plan benefits," said Lee Eon-seok, head of Lotte Himart's smart home appliance division.


spa@heraldcorp.com