Limited promotion runs through Oct. 31 at six venues, priced at 120,000–130,000 won

[Provided by Diageo Korea]
[Provided by Diageo Korea]

Diageo Korea said it will run a Johnnie Walker Blue Label Special Pairing Menu promotion at six five-star hotels in Seoul through Oct. 31.

The promotion is built around Johnnie Walker Blue Label's "Cheers to My Success" campaign and the brand's guiding philosophy, "Keep Walking." The menu features special cocktails made with Johnnie Walker Blue Label, a neat pour and curated food pairings. Package prices range from 120,000 to 130,000 won ($95).

Johnnie Walker Blue Label is blended from casks selected at a ratio of one per 10,000 barrels across Scotland. Six venues are taking part: The Timber House at Park Hyatt Seoul, Mariposa at Fairmont Ambassador Seoul, Lounge & Bar at The Westin Chosun Seoul, Latitude32 at Sofitel Ambassador Seoul, Bar81 at Signiel Seoul and The Rogue at Westin Seoul Parnas.

"We have prepared this so that customers can experience everything that makes Johnnie Walker Blue Label special at Seoul's finest hotels," said Jeong Dong-hyeok, marketing executive director at Diageo Korea. "We hope the brand's core message will inspire more customers to share their moments of achievement and challenge."


andy@heraldcorp.com