Partners include Kyungdong Housing, MGRV and Fast Five

Lee Eun-jeong (fourth from left), head of Hana Bank's wealth management division, poses with senior representatives of partner companies after an MOU signing ceremony. [Hana Bank]
Lee Eun-jeong (fourth from left), head of Hana Bank's wealth management division, poses with senior representatives of partner companies after an MOU signing ceremony. [Hana Bank]

Hana Bank is launching the "Hana Real Estate Value-Up Platform," designed to improve the utilization and asset value of commercial and aging properties. Under the model, the bank analyzes a customer's real estate holdings and connects them with specialist firms covering development, remodeling, leasing and space operations.

The bank signed strategic MOUs with five real estate companies at its Euljiro headquarters in Seoul on Wednesday to operate the platform, it announced Thursday.

The platform positions Hana Bank as the control tower for real estate asset management. The bank diagnoses the condition and intended use of each property before linking customers with suitable external specialists — extending its support beyond conventional buy-and-sell advisory to cover actual development and operational stages.

Partners include Kyungdong Housing, a building remodeling and value-up contractor, and The PCM Advisor, a real estate development and project management firm. MGRV, which operates the co-living brand Mangrove, pop-up store and commercial idle-space solutions provider Shareit, and shared-office platform Fast Five have also joined as partners.

Hana Bank plans to connect customers with the appropriate firms at each stage — planning, design, construction, leasing and space operations — based on the characteristics and intended use of their properties. The initiative is intended to give customers with no prior development or remodeling experience a direct channel to relevant businesses through the bank.

The bank plans to expand its partner network and areas of cooperation going forward, diversifying its real estate asset management services.

"This value-up platform goes beyond simple buy-and-sell advisory to offer a higher level of asset management service — one that addresses customers' questions about how to make the most of their real estate and delivers practical solutions," said Lee Eun-jeong, head of Hana Bank's wealth management division. "Starting with these five partners, we will continue to identify and bring in specialist firms across a wide range of fields to meet our customers' increasingly diverse and complex needs."

Meanwhile, Hana Bank recently introduced a dedicated consulting service for corporate CEOs and executives, offering advice on retirement pension plans, tax planning and savings strategies, real estate investment, inheritance and gifting, and business succession.


rim@heraldcorp.com