Promotion to run at major commercial districts throughout Seoul

[Provided by BC Card]
[Provided by BC Card]

BC Card announced Thursday it will run a discount promotion tied to the Seoul Metropolitan Government's local brand commercial district program, aimed at revitalizing neighborhood commerce and boosting sales for small business owners.

The Seoul local brand commercial district program identifies competitive commercial areas across Seoul and supports their independent growth. BC Card has partnered with the Seoul Metropolitan Government and the Seoul Credit Guarantee Foundation since 2023, using its MyTag marketing tool to help stimulate local economies.

MyTag is a personalized discount service offered through Paybooc, BC Card's lifestyle finance platform. Customers can receive discounts by tagging the relevant benefit and paying with a personal credit or debit card issued by any of BC Card's member institutions — Woori Card, Hana Card, NH NongHyup Card, Industrial Bank of Korea, KB Kookmin Card, iM Bank, Busan Bank, Kyongnam Bank, Shinhan Card, Sh Suhyup Bank, Gwangju Bank, and BC Baro Card.

The promotion expands to 10 participating commercial districts, up two from the previous year, covering most of Seoul's major commercial areas. The districts are Sharosu-gil (Gwanak-gu), Chemi Street Gangnam Station (Seocho-gu), 4·19-ro (Gangbuk-gu), Hoegiran-gil (Dongdaemun-gu), Seongbuk-dong-gil (Seongbuk-gu), Sangbong Meokja Alley (Jungnang-gu), Magok Art Street (Gangseo-gu), Konkuk Cheongjun Itgil (Gwangjin-gu), Noryangjin Mannaro (Dongjak-gu), and Gwanghui Road (Jung-gu), spanning 3,000 affiliated merchants in total.

BC Card customers can tag the local brand commercial district discount benefit on Paybooc and receive a 7,000-won billing discount per district when spending 20,000 won ($15) or more at participating merchants within each area. The promotion runs through Dec. 20. Customers who use the discount at all 10 districts can receive a total of 21,000 won in savings, with the discount available once per day and up to three times per month per district. The promotion may end early if the budget is exhausted.

"The goal of this promotion is to provide real spending benefits to customers who visit local commercial districts and to give small business owners an opportunity to grow their sales," said Kim Ho-jeong, executive director at BC Card. "We will continue to expand collaborative projects that benefit local economies by leveraging BC Card's payment infrastructure and diverse marketing capabilities."


won@heraldcorp.com