Global launch set for Sept. 1

The "adidas Originals by JENNIE" collection [Adidas Originals]
The "adidas Originals by JENNIE" collection [Adidas Originals]

Adidas Originals will release its first collaboration collection with global icon Jennie, "adidas Originals by JENNIE," worldwide on Sept. 1.

The collection marks the first time Jennie, who has served as a global ambassador for Adidas for years, has taken a direct hand in the design process. The line draws on the restrained beauty and elegant silhouettes of ballet to express a modern femininity.

The standout piece is the Superstar Square Ballet, a shoe inspired by ballet toe shoes and finished with premium leather, lambskin lining and ribbon detailing. The collection also introduces high-knit leg warmers designed to be worn alongside the shoe.

Adidas's signature track top and track pants have been reimagined for the line as well. Additional pieces include a premium layering T-shirt, a wrap skirt, a knit wrap cardigan, a sheer sleeveless bodysuit and sheer leggings.

To mark the collaboration, Adidas Originals will run a pop-up store at Layer Studio 41 in Seongsu-dong, Seoul, on Saturday and Sunday. The campaign's main video will make its world premiere at the venue, and early purchase opportunities will also be available.

The Superstar Square Ballet shoe, part of Adidas Originals' collaboration with Jennie [Adidas Originals]
The Superstar Square Ballet shoe, part of Adidas Originals' collaboration with Jennie [Adidas Originals]

spa@heraldcorp.com