Sept. 3–5, 2 p.m. to 9 p.m.: 'Beer Street' to line market's central road

Events include 'Banyeo Singing Contest' and 'Banhalmaek Beer King Competition'

Promotional poster for the Banyeo Discount Beer Festival [Busan city government]
Promotional poster for the Banyeo Discount Beer Festival [Busan city government]

The Busan city government and the Busan Economic Promotion Agency announced Wednesday they will hold the "2026 Banhalmaek (Banyeo Discount Beer) Festival" at Banyeo 2-dong Market over three days from Sept. 3 to 5.

The consumer-spending event was designed to inject vitality into traditional markets struggling with economic stagnation and sluggish consumption, and to draw more residents and visitors to the market. Banyeo 2-dong Market was selected as the host venue through a public competition in February.

Now in its second year, the Banhalmaek Festival lets visitors enjoy the market's diverse street food alongside beer, running daily from 2 p.m. to 9 p.m. throughout the festival period. The program includes discounts, prize events and performances, and a public parking lot adjacent to the market means visitors can attend without worrying about parking.

The market's central road will be transformed into a "Beer Street" featuring oak-barrel tables and atmospheric lighting, creating a nighttime festival space where visitors can enjoy beer with snacks purchased inside the market. Those who spend 5,000 won or more on snacks within the market will receive a free beer coupon.

Visitors can also take part in a range of communal programs, including the "Banyeo Singing Contest," the "Banhalmaek Beer King Competition" and busking performances.

Each day of the festival, discount coupons worth up to 10,000 won ($7) per person — issued as two 5,000-won vouchers — will be distributed on a first-come, first-served basis. Customers who spend 5,000 won or more will also be eligible for a lucky draw for Onuri gift certificates worth 50,000 won and a roulette prize event.

A "Youth Street" set up in vacant stalls inside the traditional market will feature a retro photo studio and a flea market run by university students and young people. Visitors who bring their own tumblers can receive free beer through a dedicated tumbler beer event.


kaf2002@heraldcorp.com