Aekyung Industrial's makeup brand Luna will run a "No. 1 Concealer" campaign moving pop-up in Seoul's Seongsu and Myeong-dong districts Saturday and Sunday, the company said.
The pop-up opens Saturday at AK Valley Seongsu, located at 76 Yeonmujang-gil in Seongdong-gu, before moving Sunday to the area in front of Exit 7 of Myeong-dong Station.
Both stops will feature an experience zone where visitors can try the Long Lasting Tip Concealer Coverfit EX and the Long Lasting Conceal Cushion. Those who take part in the hands-on experience will receive mini samples of an upcoming tint and blusher, while all visitors will be given a Luna tote bag and balloon.
On Sunday, Luna will also hold a purchase-verification event tied to CJ Olive Young's Oliveyoung Sale. Customers who buy Luna products at CJ Olive Young that day and verify their purchase at the pop-up will receive additional products.
"We plan to expand consumer touchpoints through a variety of experiences and events in key commercial districts such as Seongsu and Myeong-dong, and to raise awareness of Luna's products through benefits linked to the CJ Olive Young Sale," a Luna brand representative said.
andy@heraldcorp.com
