Re;code, a fashion brand operated by Kolon Industries' FnC division, announced Wednesday it will hold a relay campaign with 18 figures from the arts and culture world.
The campaign extends a reform service project and workwear collection the brand previously developed with artist Seo Do-ho, and was conceived to deepen cultural exchange and solidarity with Korean artists.
Content featuring participants including Amira, Moon Seung-ji, Kim Ha-neul and Hersy will be released in sequence through Re;code's Instagram and other channels.
The Re;code and Seo collection will go on sale first through Re;code's online store, Kolon Mall and Musinsa, before becoming available at the Re;code Cheongdam flagship store starting Sept. 2.
andy@heraldcorp.com
