The Maserati Grecale Lumina Blue [Maserati Korea]
The Maserati Grecale Lumina Blue [Maserati Korea]

Italian luxury automaker Maserati will make the Korean debut of the Grecale Lumina Blue, a special edition of its Grecale luxury SUV, at the "PARALLAX: Where We Meet" exhibition at the Yongsan Cultural Foundation in Seoul on Tuesday, the company announced Wednesday. Maserati Korea is joining the event as a program partner.

The exhibition is part of "Neighbourhood Nights," the official evening program of Frieze Seoul, which runs alongside Kiaf Seoul — two international art fairs that draw major galleries and collectors from around the world. Night events will take place across Seoul neighborhoods including Euljiro, Hannam, Cheongdam and Samcheong.

Among these, Maserati Korea is participating as a program partner of the "PARALLAX: Where We Meet" exhibition hosted by the Yongsan Cultural Foundation as part of "Hannam Night" on Tuesday.

The Grecale Lumina Blue will be shown to the Korean public for the first time at the venue that day. The special edition highlights the Grecale's signature elegance and individuality through a refined design and color combination, and will be released in a domestic run of just three units.

Interior of the Maserati Grecale Lumina Blue [Maserati Korea]
Interior of the Maserati Grecale Lumina Blue [Maserati Korea]

The design centerpiece is the "Night Interaction" color, which evokes a deep nocturnal atmosphere. A rich metallic finish accentuates the Grecale's sculpted body lines, while 21-inch Cryo wheels, yellow brake calipers and a yellow Trident emblem on the C-pillar create a striking contrast. The interior features premium leather and open-pore wood trim, adding a sense of Italian craftsmanship and sophistication.

"It is meaningful to be able to share Maserati's Italian sensibility with art lovers during this special time when the global art world's attention is focused on Seoul," said Gaurav Thapa, head of Maserati Korea. "We will continue to expand our presence across diverse cultural fields, including art and design, and deliver Maserati's distinctive brand value beyond the automobile."

Maserati Korea plans to follow the Grecale Lumina Blue — which the company describes as embodying light in the dark of night — with two more models under the "Grecale Three Expressions" special edition lineup.

Meanwhile, Maserati Korea is running a range of marketing initiatives aimed at improving customer convenience, including a temporary fuel-cost support program for Grecale owners designed to ease vehicle running costs amid persistently high fuel prices.


likehyo85@heraldcorp.com