Genesis joins National Museum of Modern and Contemporary Art's Do Ho Suh exhibition as major sponsor

A view of the Do Ho Suh exhibition at the National Museum of Modern and Contemporary Art. [National Museum of Modern and Contemporary Art]

Genesis announced Wednesday that it will participate as a major sponsor of the "Do Ho Suh" exhibition at the National Museum of Modern and Contemporary Art in Seoul, running from Thursday through Feb. 9 next year.

The large-scale solo exhibition offers a comprehensive look at the artistic world of internationally acclaimed contemporary artist Do Ho Suh, presenting about 500 works — drawings, sculptures, video pieces and installations — that trace the arc of his creative journey and evolving ideas.

Spanning previously unseen early works through ongoing projects, the exhibition provides a multidimensional view of an artistic practice that has connected and transformed across time and space.

It offers an in-depth look at how Suh has deepened his fundamental inquiry into the relationships among architecture, space, the body and memory — particularly through the themes of home and movement, memory and identity, and the individual and community.

Key works include the "Rubbing/Loving" series, in which Suh wrapped spaces he once inhabited in hanji and rubbed them with graphite and colored pencils to create rubbings; the "Bridge Project," which expands questions about "home" into issues of coexistence with society and the environment; and "Who am We" and "Floor," works that grapple with identity as it forms within the relationship between the collective and the individual.

Also on display for the first time before domestic audiences are works newly created or repurposed for their venue with Genesis's support at last year's GPAI exhibition "The Genesis Exhibition: Do Ho Suh: Walk the House" at Tate Modern in London.

Among the highlights are "Nest/s" and "Perfect Home: London, Horsham, New York, Berlin, Providence, Seoul" — large-scale installations in which Suh reconstructed the living spaces of the various cities he has called home as life-size translucent fabric structures. Visitors can walk through and pass inside the works, experiencing on multiple levels the artist's reflections on movement and settlement, place and memory.

Also on display are "Seed Bank," a large structure bringing together early works — including childhood drawings and university graduation pieces that marked the starting point of Suh's artistic career — and a new work, "Memory of Love," which distills the relationship between body, clothing and home to connect the artist's personal memories with the experiences of visitors.

Beginning Dec. 18, an additional large-scale installation — "Apartment A, Corridor and Staircase, 348 West 22nd Street, New York, NY 10011" — will go on view in Seoul Box, the museum's expansive gallery space. The high ceilings and open layout of Seoul Box will allow visitors to fully experience the architectural scale and structure of the work.

"It is meaningful to sponsor the Do Ho Suh exhibition, which invites viewers to reflect on the origins of life from multiple perspectives at the intersection of memory and space, the individual and identity," a Genesis official said. "We hope it will be an artistic experience that allows domestic audiences to see themselves and the world anew within their own narratives, and to discover values that transcend time and space."

Genesis has continued its cultural and arts sponsorship activities with the aim of sharing the visions of world-class creators and offering global audiences a deeper artistic experience.

The automaker has pursued a range of global art partnerships with leading cultural institutions, including sponsoring "The Genesis Facade Commission" — which presents new sculptures and installations by world-renowned artists on the front facade of the Metropolitan Museum of Art in New York — and supporting the opening of the new building at the Los Angeles County Museum of Art as well as sponsoring "The Genesis Talks."

Meanwhile, Genesis has been expanding its touchpoints with global customers through a variety of culture- and arts-driven marketing activities. Since June, it has been running the "Manifesting Marilyn" exhibition at Genesis House New York, designed to give audiences a fuller picture of Marilyn Monroe, and last month it released images from "Flesh Impact," a film marking the centenary of Monroe's birth that Genesis supported in production.

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