GLPro Core [Provided by Jeong Kwan Jang]
GLPro Core [Provided by Jeong Kwan Jang]

Jeong Kwan Jang is stepping up its overseas push for GLPro, its blood sugar management brand. GLPro's key ingredient, KGC05pg, is an individually recognized functional material extracted from Jeong Kwan Jang red ginseng.

The brand has posted notable results in Malaysia, where its initial shipment sold out entirely. Monthly export figures have since risen by as much as 90 percent compared with the previous month.

A localized marketing strategy has driven the gains. Malaysia has a rice-based food culture and a high prevalence of adult diabetes, making blood sugar management a top health concern among consumers. Jeong Kwan Jang has leaned into that demand by promoting blood sugar control and weight management, pairing the message with local influencer campaigns and social commerce designed to convert attention into purchases.

The company now plans to expand its customer base into Malaysia's Muslim market. To move beyond the existing ethnic-Chinese consumer segment and reach the country's dominant Muslim demographic, Jeong Kwan Jang is pursuing halal certification for GLPro.

"We will continue to sharpen GLPro's competitiveness in the global blood sugar management market through strategies tailored to each country's consumer characteristics and health concerns," a company official said.


siuu@heraldcorp.com