A promotional image for the collaboration between Seoul Sky and e-sports organization T1 [Seoul Sky]
A promotional image for the collaboration between Seoul Sky and e-sports organization T1 [Seoul Sky]

Seoul Sky, South Korea's highest observation deck, is partnering with global e-sports organization T1 to open a fan-driven immersive space.

The Lotte World Tower observation deck will run "T1 IN THE SKY," a themed interactive space developed with T1 Entertainment & Sports, from Sept. 11 through Nov. 29 — a run of 80 days.

Seoul Sky is South Korea's tallest observation deck and ranks sixth among the world's supertall structures. T1 has built a global following through its professional gaming teams, including one competing in League of Legends. The two sides drew on their respective profiles to create the collaboration.

"T1 IN THE SKY" presents T1's history and competitive journey as immersive content set against the Seoul skyline. Visitors at the city's highest vantage point can look back on the story of T1 and its fans pushing toward ever-greater heights together.

The space is built around fan participation, organized around the concept of fans gathering their collective support to light a flame of victory for T1.

On-site highlights include an exhibition photo zone tracing T1's history against an aerial Seoul backdrop and a paid mission-based stamp tour. Alongside this, a League of Legends: Wild Rift experience zone and a "Build Your Own T1 AR Room" activity will give general visitors a way into e-sports and fandom culture.

Details on the exhibition, hands-on programs, limited-edition merchandise and food and beverage offerings will be announced in stages through Seoul Sky's official website and social media channels.


terry@heraldcorp.com