A screenshot of the Incheon Global City (IGCD) website [IGCD]
A screenshot of the Incheon Global City (IGCD) website [IGCD]

Incheon Global City has overhauled its official website to mark its 12th anniversary and launched a customer participation event to promote its new residential brand, Homing Roots Songdo.

IGCD will hold an online quiz and personal essay contest on its redesigned website from Tuesday through Aug. 31.

The event was designed to encourage customers to explore the newly revamped site and deepen their understanding of the company's projects and brands.

Anyone can take part through a Naver form linked via an event banner on the website's main page.

The quiz consists of eight questions centered on IGCD's corporate and residential brands, including the company's corporate identity, its proprietary apartment brand Homing Roots Songdo, and the brand slogan "Every value you want to bring home."

Questions also cover the company's key projects and vision — including the infinity symbol (∞) and tumbler figure representing the number 8 in IGCD's corporate identity, the meaning of the brand identity symbol representing the harmony of 7 million overseas Koreans and 3 million Incheon residents, and the scale of the residential complex to be built in Songdo District 11.

The open-ended section invites participants to share their ideas on the theme "What does the 'H' in Homing Roots mean to you?"

Top entries will receive a grand prize of 500,000 won ($353) in Shinsegae gift certificates, with tiered prizes for other winners.

Quiz participants who answer correctly will also be entered into a draw for various prizes, including department store gift certificates and convenience store mobile vouchers.

Winners will be selected using KT Corp's random draw system to ensure objectivity and fairness.

Winners will be announced Sept. 10 through IGCD's official website. Prizes will be delivered by mobile or in person at the company's headquarters by Sept. 11.

A highlight of the website redesign is the expanded project information for Homing Roots Songdo, which IGCD is pursuing as a core future business.

Carrying the slogan "Every value you want to bring home," Homing Roots Songdo is planned as a large-scale complex of 1,700 units across 14 buildings in the Songdo District 11 area, combining apartments with neighborhood commercial facilities.

IGCD plans to launch the Homing Roots Songdo brand drawing on its residential development experience from earlier projects, Songdo American Town I'Park and Songdo American Town The Sharp.

The new website features not only project information on Homing Roots Songdo but also a dedicated channel for apartment subscription alerts and consultation requests, expanding the company's points of contact with customers.

"We organized this event to thank our customers for their support over the past 12 years and to share the brand values of the newly unveiled Homing Roots Songdo," an IGCD official said. "We hope visitors will use the website to learn more about the company and its projects, and that many will take part in the event."

The redesigned IGCD website is accessible on both PC and mobile, and the online event is also open through the website.


gilbert@heraldcorp.com