A campaign image from Topten10's 26 Fall "Live the Day" shoot [Shinsung Tongsang Topten10]
A campaign image from Topten10's 26 Fall "Live the Day" shoot [Shinsung Tongsang Topten10]

Shinsung Tongsang's SPA brand Topten10 announced Friday the launch of its 26 Fall campaign, "Live the Day," featuring brand ambassador Jun Ji-hyun.

Built around the theme of "my own way of living through the day," the campaign captures the flow of everyday life from morning to evening. It conveys the value of "good clothing" through an understated attitude and a natural sense of style developed over time.

The campaign shoot features seasonal items suited to varied weather conditions — including flannel shirts, curved-fit denim, and merino wool cardigans and sweaters. The looks carry a relaxed "one-mile wear" mood that requires little thought about styling.

"We put together this season's items in line with the growing trend of consumers choosing clothes based on their daily schedule and activities, rather than being tied to a particular season or occasion," a Topten10 official said.

The collection will roll out gradually at stores nationwide and through the brand's online store, Topten Mall. Customers who purchase products featured in a special Topten Mall exhibition by Sept. 6 will receive an additional 3,000 Topten points.


spa@heraldcorp.com