Callaway Golf Korea announced Thursday the domestic launch of its new SuperHEX golf ball, designed to deliver a balanced combination of distance, soft feel and consistent short-game control.
The SuperHEX is a three-piece ball built on the DNA of the HEX line, with an emphasis on well-rounded performance rather than prioritizing any single attribute. It is designed for beginner and intermediate golfers as well as players seeking a comfortable, consistent game.
The ball's most distinctive feature is its HEX Alignment Design, which applies a hex pattern and orange coloring to the side stamp for high visibility. The alignment aid helps golfers set their target line more easily and intuitively on the putting green, and assists with aim on tee shots.
To mark the launch, Callaway Golf Korea will run a promotional offer from Saturday through Sept. 30. During the period, customers who purchase one dozen SuperHEX balls at official Callaway Golf dealers or the brand's official online store will receive an additional sleeve of the same product at no charge.
"There are golfers who want a ball that delivers distance, soft feel and reliable short-game control all at once," a Callaway Golf Korea official said. "The SuperHEX is an all-around ball that reflects those needs, and we believe it will be a satisfying choice for golfers who pursue comfortable, consistent play."
yjc@heraldcorp.com
