Ottogi announced Monday that its UNO brand is collaborating with "Maru Is a Dog," a character from Naver Webtoon.
The collaboration covers 19 products, including UNO round pizza, square pizza, burritos and hot dogs, all featuring "Maru Is a Dog" character designs. Round pizza and burrito products will include 50 seal stickers based on the character, five of which are exclusive UNO limited-edition designs.
As part of the collaboration, Ottogi's hot dog line has been brought under the UNO brand. The products will be available at Ottogi Mall and at online and offline stores nationwide. Ottogi announced the launch through its official social media channels Monday.
"The collaboration with 'Maru Is a Dog,' which is popular among the 15-to-35 age group that is UNO's core target demographic, will create synergy," an Ottogi official said. "We will raise brand awareness and expand our outreach to younger consumers."
andy@heraldcorp.com
